Explore The Colourful Fresh World

A Wonderful Experience

“No nasty chemicals, not tested on animals, gluten free, zero paraben, zero triclosan and awesome flavours !”

Try something new today


Our toothpastes are free of artificial sweeteners/flavors, parabens, triclosan, microbeads, and gluten. our toothpastes are also vegan and cruelty-free.


Say hello to delicious and effective mouthwashes with no alcohol that help protect against gingivitis and rinse away the germs and nasty bits that brushing and good intentions may have missed.

Explore our World

Nature in a tube ! We think it’s time personal care was, well, personal. relevant. beautiful. friendly. delicious. and as natural as we can make it.


new,fresh and cool

we’re on a mission to make the world a friendlier place, starting with your mouth. Crystal White is a new kind of naturally friendly oral care, created by a young, entrepreneurial crew using thoughtful ingredients so delicious you’ll rush to brush. for reals.